Another focuses on the ability to request a quote in 60 seconds. explains more about how we use your data, and your rights. The veteran rocker is the star of swiftcover's "Get a life. Notes on different use of sound during the advert - Voice Over. Iggy Pop is set to feature in a new TV advert for Swiftcover insurance.. You can get away with not wearing a tie but a shirt is a bridge too far. Before the ASA announced its ruling, Swiftcover changed its approach and began to insure musicians. 2021 NME is a member of the media division of BandLab Technologies. Sometimes theyll include recommendations for other related newsletters or services we offer. Iggy Pop's endorsement of car insurance has prompted accusations of selling out. Created by advertising agency MWO, the campaign launches swiftcover.com's new strategy "Get a Life", using the Godfather of Punk to highlight the time saving hassle-free service provided by the wholly online insurance company. Because the policy was promoted by a well-known musician, which might lead some viewers to believe the policy covered those who worked in entertainment, when it did not, and because Iggy Pop did not have a policy with Swiftcover, we concluded the ad was misleading.. Banned: The offending ad was deemed misleading. Rocker Iggy Pop is starring in a new 30m ad campaign for insurer Swiftcover.com. An insurance advert featuring Iggy Pop has been deemed as misleading by the Advertising Standards Agency (ASA). Iggy Pop's raucous approach to rock 'n' roll made him a seminal touchstone for the emerging punk movements. Our online lives can give us the ability to run our lives better and more efficiently. haha Is it only me but would you ever buy anything remotely connected to swift cover ever again? I got insurance on my insurance!" Many people will not buy insurance off someone who doesn't wear a shirt. Iggy Pop's advertisement for car insurance breached the rules because musicians were not covered by the policy according to an advertising watchdog ruling. Iggy Pop fronted the Swiftcover Insurance advertising campaign. and then promptly goes on to sell car insurance, I really hope that with money from this he might be able to at least afford few rounds of golf, or a shirt, or more car insurance. The Swiftcover advert sees Pop state: I got it Swiftcovered. The TV and online commercials feature the singer alongside a puppet of A car insurer admitted today it refuses to cover musicians despite featuring Iggy Pop in its adverts. 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An insurance TV advert featuring Iggy Pop has been ordered not to be broadcast in future, after being judged misleading by advertising authorities.. what the christ is one of the worlds actors doing dressing up like an idiot for to help advertise a fecking car ? ! Its a bit of a sell out. The ASA received 12 complaints about the advert from viewers who said it was misleading because it was suggested Iggy Pop was insured by swiftcover.com. And I got me some new wheels" Guitar comes in and crashes and drums continue. An insurance advert starring Iggy Pop is judged to have misled viewers. James Williamson is now an IT executive for Sony and Iggy Pop is doing car adverts Well, it turns out that theres been a problem with that. It comes after the company refuses to insure musicians. This site, like many others, uses small files called cookies to ensure that we give you the best experience on our website. Punk has only relatively recently nurtured a relationship with commercial endeavours, and this has inevitably put a strain on its traditional ideological stances. He looks like he's had a hard life. Get swiftcovered" campaign. Online insurance company swiftcover.com is launching a 25 million advertising campaign fronted by Iggy Pop. In the ads, Iggy will be embracing his "online life" and how it provides efficiencies and cost savings to enable consumers to "Get a Life". . A report published on ASA.org.uk ruled that the advert was deceptive. Iggy Pop car advert under scrutiny Swiftcover, the car insurer, has admitted that it refuses to cover musicians despite featuring Iggy Pop in its adverts.